Virtue Ethics: Deontological and Eudaimonist :: Ethics Judgements Papers

There are two basic types of ethical judgments: deontological judgements that focus on duty and obligation and eudaimonist judgements that focus on human excellence and the nature of the good life. I contend that we must carefully distinguish these two types of judgement and not try to understand one as a special case of the other. Ethical theories may be usefully divided into two main kinds, deontological or eudaimonist, on the basis of whether they take one of the other of these types of judgement as primary. A second important contention, which this paper supports but does not attempt to justify fully, is that neither type of theory trumps the other, nor should we subsume them under some more encompassing ethical synthesis. There are two basic kinds of ethical judgments. The first have to do with duty and obligation. For example: "Thou shalt not kill, lie, or steal." "You just keep your promises." These judgments often uphold minimal standards of onduct and (partly for that reason) assert or imply a moral ‘ought.’ The second kind of judgment focuses on human excellence and the nature of the good life. These judgments employ as their most general terms "happiness," "excellence," and perhaps "flourishing" (in addition to "the good life"). For example: "Happiness requires activity and not mere passive consumption." "The good life includes pleasure, friendship, intellectual development and physical health." I take these to be the two general types of ethical judgment, and all particular ethical judgments to be examples of these. The main contention of this paper is that we must carefully distinguish these two types of judgments, and not try to understand the one as a special case of the other. Ethical theories may be usefully divided into two main types, deontological or eudaimonist, on the basis of whether they take one or the other of these kinds of judgments as primary. (1) In the main, ancient ethical theories were eudaimonist in both form and content (in the kinds of judgments and terms they took as primary, and in the questions they spent the most time investigating). Most modern ethical theories have been deontological, again in both form and content. (2) Aristotle’s central question is: What is the good life for a human being? Kant and Mill’s central question is: What are our duties to our fellow human beings? My second main contention, which I cannot fully argue for here, is that neither type of theory trumps the other, nor should we attempt to subsume both types under some higher ethical synthesis.

Theory of Data Communication

Btec National Unit 8 – Communications Technologies |Hand-in date |Return date | |Assessment No: 8. | | | |Assessment Title: The theory of data communications | | | |This assessment has been internally verified by: Edexcel | | | |Hand out date: 21/10/10 Hand in date: 21/11/10 | | | |On going assignment used as a delivery tool | | | This assessment provides the opportunity to meet the grading criteria for the unit as indicated in the grid below. Student Name: Learner Authentication Statement If you copy from someone else or allow another candidate to copy from you, or if you cheat in any way you may be disqualified from at least the assignment concerned. Any help or information you have received from people other than your subject teacher must be clearly identified in the work itselfAny books, information leaflets or other material (eg videos, software packages or information from the internet) which you have used to help you complete this work must be clearly acknowledged in th e work itself. To present material copied from books or other sources without acknowledgement will be regarded as deliberate deception. Declaration by learner I have read and understood the above statements. I have produced the work without help except for help from my subject lecturer and the help which I have declared in the work itself. I have acknowledged all source material in the work itself.Write suitable materials for Chapter 1, section 1 which explains the purpose and workings of basic communication devices and the principles of signal theory. Task 1b M1 Explain techniques that can be used to reduce errors in transmissions Add a section 2 to your guide (entitled ‘Error detection and correction’) which explains the techniques that can be used to reduce data transmission errors. Task 2 and grading criteria covered TASK 2 P3Describe communication protocols used and explain why they are important D1Critically compare the OSI seven layer model and the TCP/IP model W rite section 3 (entitled ‘Communication protocols’), which should include a description of the communication protocols in common use and explain why protocols are important.Write a detailed comparison of the OSI seven layer model and the TCP/IP model, commenting on the approach taken and the suitability of each of the models. Guidance notes THIS ASSIGNMENT IS VERY MUCH ABOUT EXPLAINING THE BASIC THEORY THAT LIES BEHIND COMMUNICATION TECHNOLOGY. THERE ARE LOTS OF SOURCES FOR THIS INFORMATION IN BOOKS AND ON THE INTERNET, BUT REMEMBER WHAT YOU WRITE MUST BE IN YOUR OWN WORDS; YOU CANNOT COPY MATERIAL DIRECTLY FROM THESE SOURCES.For Task 1a you will need to list the various types of communication devices and explain how they are used. Note that the unit content makes a distinction between ‘general’ communication devices, network components (servers, workstations, NICs, etc. and interconnection devices (hubs, routers, switches, etc. ). For this task (covering P 1) you should be describing general communication devices, not specific components which are covered in Assignment 3. In practice, it might be quite difficult to make this distinction, but don’t spend too much time describing network components in this assignment. In terms of communication devices, the unit content mentions wired devices, such as DTE devices (e. g. , a computer) and DCE devices (such as a modem), and wireless devices (such as mobile phones, PDAs and laptops, etc. ). You need to explain in outline the way these devices can be connected to a network.To cover P2 an explanation of digital signal theory is required. Refer again to the unit content to see the issues you must cover. For Task 1b you need to write an explanation of the techniques used for error reduction. The only technique mentioned in the unit content is checksums, but other simple techniques such as parity might also be covered. For Task 2 an explanation of what protocols are, why they are importan t and examples of ones in common use are required. To achieve D1 you will need to write a detailed comparison of the OSI and the TCP/IP models. This will need to point out the similarities and differences between the two models. LEARNER INSTRUCTIO The theory of data communications | |By Olateju Famuyiwa | | This book gives details of the basics of communication devices and methods of communication used within networking and the | |internet environment. | Table of Content Data Circuit-terminating Equipment (DCE)4 Wireless Devices4 The principles of signal theory5 Data5 Denary to Binary5 Data Packets5 Asynchronous and Synchronous Transmissions6 Bandwidth (Analogue)6 Bandwidth (Digital)6 Section2 Error detection and correction6 Parity (Odd and Even)6 Cyclic Redundancy Check (CRC)7 Chapter 27Section3 Communications Protocols7 Hyper Text Transfer Protocol (HTTP)7 Transmission Control Protocol/Internet Protocol (TCP/IP)7 File Transfer Protocol (FTP)8 Open Systems Interconnection (OSI)8 OS I Seven Layer Model9 TCP/IP Four Layer Model10 Critical Comparison10 The Session Layer (OSI)10 The Presentation Layer (OSI)10 The Application Layer (OSI)10 How OSI builds up applications10 How TCP/IP builds up applications11 Transport Layer (OSI)11 Transport Layer (TCP/IP)11 Comparing Transport for both Models11 Network Vs. Internet. 11 Data Link/Physical Vs. Subnet11 Assignment 8. : The theory of data communications I recently just got a job as a junior technician at NetCo; NetCo is a company that manufactures networking hardware such as switches, routers, etc†¦ They’re planning to start up a networking academy (rather like the Cisco Network Academy) and create related qualifications. The project manager has approached me so as to prepare some learning materials for ‘Chapter 1’ of the online course. Chapter 1 is entitled ‘The Theory of Data Communications’. The chapter will be subdivided into a number of sections. And I’ve decided that t he materials shall be produced in the form of a Word document. Chapter 1 Section1Identify and explain types of communication devices There are different types of communication devices; Communication devices are electronic hardware that interacts (communicates) with each other to perform specific tasks. The technologies that are used to communicate are data terminal equipment (DTE) and data circuit-terminating equipment (DCE). Another type of communication devices would be Wireless devices. I plan to explain all the above in detail. Data Terminal Equipment (DTE) DTE is a form of expression for a device that is at the end of the line. Examples of this could be a modem, network interface card (NIC), mobile phone or Bluetooth.DTEs differ depending on its purpose, for example, with Bluetooth, size and range are an important feature and with mobile phones, the quality and bandwidth are more important. Network cards and modems exist in a range of formats that are designed for a wide range of speeds i. e. bandwidth depending on the type of network being used. Data Circuit-terminating Equipment (DCE) DCE and DTE work together by the DTE connecting to the Internet or network service offered by the DCE. This is network equipment which controls the communication. Some examples of these are: †¢ A Bluetooth dongle in a PC, which is used to synchronise a mobile phone or PDA. †¢ A switch in a communications/server room at school, college or work, which will connect all the computers to the Local Area Network (LAN) and the InternetWireless Devices Wireless devices are devices which transmit their data over the air. Types of mobile communication devices would be third (3G) and (2G) group of mobile phones, wireless laptops and wireless PDAs. Wireless networks use the 802. 11x standard. This is the IEEE standard (Institute of Electrical and Electronics Engineers) which defines the speed of the network and its range. The mobile phone network is a large connection of stat ions throughout the nation and internationally which allows subscribers to the service to communicate through low bandwidth voice system. The principles of signal theory Data The smallest portion of data is a bit.The word bit comes from Binary Digit which is either a 0 or 1. 0 or 1 means Off or On. This controls hardware within communication devices to perform operations. When bits are grouped together the can become more useful. For example, 8 bits of data will form 1 Byte. Denary to Binary Denary means 10 numbers. In our standard number system we have 10 numbers. These are: 0,1,2,3,4,5,6,7,8,9. Now to convert Denary to Binary, you must know the base 2 rules. These are similar to units, tens, hundreds that primary school children are taught. So for example say†¦ I want to convert the denary number 37 into binary. I would do this by taking the number and dividing it by 2 each time: Divide by 2 |37 |Remainder | |Divide by 2 |18 |1 | |Divide by 2 |9 |0 | |Divide by 2 |4 |1 | |Div ide by 2 |2 |0 | |Divide by 2 |1 |0 | | |0 |1 | Now what I do is take the remainders from the bottom of the table going up: 100101. With this I will now do 2 to the power of X, X being 0,1,2,3,4,5,6 etc. 25 24 23 22 21 20 – This is the 2x 1 0 0 1 0 1 – This is the binary for 37 32 16 8 4 2 1 – This is the base 2 ruleNow to check that the binary is correct I will take the base 2 numbers where the binary is a 1 and add them together. I should get the denary number: 32+4+1=37 This is how denary is converted to binary. Data Packets In networking, data must be formed in a package to be able to be transported over a network. Package formats vary for different types of networks. However the term data packet is always used to describe a package. A packet will contain a minimum of the foundation address, the destination address, data and error control. The foundation address is sent so the destination knows who sent the data. The destination address is used to find the r ight destination.Data is the actual information being sent. Error control is sent to help identify problems with the data once it has arrived at its destination (see chapter 1b for error detection techniques). Asynchronous and Synchronous Transmissions Asynchronous transmission means that the receiving device must accept the receipt of data before the source device will send more data. In synchronous transmission, both devices will synchronise with each other before any data is sent. Bandwidth (Analogue) Analogue signals are sine waves which look like the waveform in image 1. Sine waves are known as analogue signals is because they are an analogy of sound waves which travel in the same way.Analogue bandwidth is the number is cycles that occurs with the sine wave over a period of time, for example in image 1, the wave is 1Hz and occurred within 20ms so the bandwidth is 1Hzpms (1 Hertz per millisecond). So, finally, the bandwidth of an analogue signal is the difference in frequency be tween the highest and lowest frequencies contained in the signal. Bandwidth (Digital) Digital bandwidth is different to analogue bandwidth because digital signals are either 0 (off) or 1 (on) and look like squares (see image 1. 2). Digital bandwidth is the quantity of data that can be sent through a transmission over a specified period of time. These are generally measured in Bits per second (bps), Kilobits per second (kbps), Megabits per second (mbps) and Giga bits per second (gbps).Section2 Error detection and correction Parity (Odd and Even) Even  Ã¢â‚¬â€œ Parity checking is usually used for Bytes of data. A parity bit is added to every Byte of data transmitted, whether the ninth bit is ‘0’ or ‘1’ depends on the combination of the other eight bits. If there is an uneven number of ‘1’s then the parity bit will be a ‘1’, if there is an even number of ‘1’s the parity bit will be a ‘0’. There should alway s be an even number of ‘1’s in the data. For example: 1011001 Parity bit = 0 Odd  Ã¢â‚¬â€œ This works the same way as even parity checking, however, instead of the ‘1’s equalling an even number, they should equal an odd number.For example: 1011001 Parity bit = 1 Parity checking is easy to apply and can detect errors, however, it cannot correct errors, therefore, if an error is detected the data would need to be transmitted again. This method does not always work, this is because only an odd number of bits in error can be detected, if there is an even number of bits but there is still an error, this will not be detected. For example: 1011001 could be transmitted as 1100011. This is not the way that the data should have been transmitted but the error would not be detected because the data has an even number of bits in error. Cyclic Redundancy Check (CRC) Cyclic Redundancy Check is an error-detecting system. It performs a long division equation where the ans wer is thrown away and the remainder becomes the result.The data is then transferred and the same equation is done at the other end, if the remainder of the equation isn’t the same as the receipt, the data is corrupt and therefore rejected. Chapter 2 Section3 Communications Protocols Hyper Text Transfer Protocol (HTTP) Hyper Text Transfer Protocol is a set of rules that order the distribution of information over the internet. Its use to retrieve hypertext documents, which are interlinked text documents, led to the development of the World Wide Web. HTTP is a request and response made by the client and server, the client being the end user and the server being the web site. A client that makes a HTTP request using a web browser is known as a User Agent.The server, which stores resources such as HTML files or images, is called the Origin Server. Between the User Agent and the Origin Server may be intermediaries i. e. a negotiator who acts as a link between parties and examples are proxies, tunnels and gateways. HTTP is not controlled by the TCP/IP model and is the most popular application on the internet. Transmission Control Protocol/Internet Protocol (TCP/IP) The Internet Protocol Suite (or TCP/IP) is a set of protocols for communication used for the internet and similar networks. Its name derives from the two most important protocols in it, Transmission Control Protocol (TCP) and Internet Protocol (IP), which are the first protocols in the Internet Protocol Suite standard.The Internet Protocol Suite may be viewed as a set of layers that work together in the transportation of data from one place to another. The TCP/IP model consists of four layers, from lowest to highest they are the: †¢ Link Layer †¢ Internet Layer †¢ Transport Layer †¢ Application Layer File Transfer Protocol (FTP) File Transfer Protocol is a protocol that is used to transfer data from one computer to another computer or device. FTP is a protocol for file transfer which allows the transfer and change of files over a TCP network. A FTP client connects to an FTP server and the client can then make changes, add or delete files on the FTP server. An example of an FTP client would be the webpage upload feature on Microsoft FrontPage.FTP has been designed so files can be transferred to any FTP server regardless of operating system type or version. Open Systems Interconnection (OSI) The Open Systems Interconnections Basic Reference Model (OSI Reference Model or OSI Model) is a description for layered communications and network protocol design. This was developed as part of the Open Systems Interconnection intelligence. Basically, network architecture has been divided into seven layers. From top to bottom, these layers are: †¢ Application †¢ Presentation †¢ Session †¢ Transport †¢ Network †¢ Data Link †¢ Physical This is known as the OSI Seven Layer Model. Each layer is characterized by their formation. These provid e services to the layer above and receive services from the layer below it.An example of this would be a layer that can provide error free communications across a network provides the path needed by applications above it. It then calls the next layer below it to send and receive packets that make up the contents. Comparison between the OSI seven layer model and TCP/IP model OSI Seven Layer Model The OSI Seven Layer Model is a model for data transfer through layered communications allowing data from one PC to be able to be read by another PC anywhere in the world. This model packets the data into many layers, an example would be the layers of an onion, so it then transfers itself to another computer where it goes through the same seven layers but in the opposite direction to unwrap those layers.See image 6 for the structure of an OSI Seven Layer Model. These layers don’t communicate across to their ‘doppelganger’ layer on the other computer. If they wish to commun icate, they have to go through all the other layers that stand between them and their ‘doppelganger’ layer. This table to the right is basically explaining what each layer’s job is. (Table obtained from www. humanreffence. com under the download section) TCP/IP Four Layer Model The TCP/IP model captures data to provide idea of protocols and services. Data is captured in the same way as data is within the OSI Seven Layer Model, so data has to be captured on each level in the same way.The OSI Seven Layer model and the TCP/IP model are both similar in that they both use layers to perform tasks. They also have 2 layers that are very similar, the Transport and Network layers. The TCP/IP internet protocol suite has a wide range of protocols working at each layer of the OSI and TCP/IP models. Critical Comparison OSI and TCP/IP are both similar in a few ways, these being that they both work with layers to communicate, they are both a set of rules and they were also devel oped alongside. The Session Layer (OSI) In the OSI model, the Session layer allows two devices to hold on going communications called a session across a network. This is not found in TCP/IP.In TCP/IP, these characteristics are found in the Transport layer. The Presentation Layer (OSI) In the OSI model, the Presentation layer handles data format information for communications across a network. This is done by converting the information into a common format that both sides can understand. This is provided by the Application layer in the TCP/IP model. The Application Layer (OSI) In the OSI model, the Application layer is the top most layer of the model. It provides a set of interfaces for applications to gain access to services within a network as well as access to network services that support applications directly e. g: OSI – FTAM, VT, MHS, DS, CMIP TCP/IP – FTP, SMTP, DNS, SNMPAlthough the idea of an application process is common within both, their approach to the task of constructing application entities is very different. How OSI builds up applications OSI demands that distributed applications operate over a strict hierarchy of layers and are constructed from a tool kit of standardised application service elements, making them compatible. How TCP/IP builds up applications In TCP/IP, each application is created on whatever set of functions it needs beyond end to end transport to support a distributed communications service. Most of these processes build upon what it needs and assumes that only an underlying transport method (such as a datagram or connection) will be provided. Transport Layer (OSI)In OSI, the Transport layer takes the data that is going to be sent and breaks it down into individual packets that are sent and then reassembled by the Transport layer at the destination. It also provides a signalling service which tells the sender that the destination had received the data has been successfully received. Transport Layer (TCP/IP) In TC P/IP, the Transport layer introduces two transport protocols, TCP and UDP. TCP implements reliable transportation of data whereas UDP doesn’t. The reason this is, is because TCP required acknowledgement to ensure that data is sent correctly and successfully. If an error is detected, the packet can be resent. UDP just broadcasts the data without any need for a reply from the destination therefore data transportation will be faster but will be less reliable as errors can occur.Comparing Transport for both Models Transport for both models is very similar as they both contain transfer protocols that required acknowledgement that data has been received by the destination. While this would be slower, this is more effective as data will always end up being sent correctly. Network Vs. Internet. Both OSI and TCP/IP support a connectionless network service. OSI’s CLNP is practically identical to the Internet’s IP. Both are best-effort-delivery protocols. They are virtuall y identical but the one major difference that sets them apart is that CLNP supports variable length addresses whereas IP supports fixed, 32-bit addresses.

The Commonly Confused Verbs Shall and Will

The verbs shall and will both point to the future, but in contemporary  American English, shall is used only rarely. In  British English, shall and will are often used interchangeably with little or no difference of meaning. According to linguist R.L. Trask, traditional rules regarding  shall and will are little more than a fantastic invention. Internationally, will is now the standard choice for expressing future plans and expectations. However, in first-person questions shall is often used to express politeness  (Shall we dance?), and in legal statements, shall is used with a third-person subject for stating requirements (Rent shall be paid  when due,  in accordance with the terms hereof). Examples I signed the lease. Incredible. In the middle of all this fine print, there was the one simple sentence, There shall be no water beds.(John Updike, Gesturing. Playboy, 1980)   Stuttering, Bessie told him  what had happened to her. She showed him the handle of the key she had clutched in her hand all night.Mother of God! he called out.What shall I do? Bessie asked.I will open your door.But you dont have a passkey.(Isaac Bashevis Singer, The Key. The New Yorker, 1970)   [W]hen people come and see me they always say, Shall we meet in the local pub?(Simon Russell Beale, quoted by  Imogen Carter  and  Kathryn Bromwich, What Goes On in the Wings. The Observer [UK], November 20, 2016)   If you do not eat your potatoes, you will be upset, and I will be upset; your father, clearly, is already upset. If you do eat your potatoes, I shall be pleased, you will be pleased, your tummy will be pleased.(William Goldman, The Princess Bride. Harcourt, 1973)   I will go home, Bessie decided. People will not leave me in the streets.(Isaac Bashevis Singer, The Key.  The New Yorker, 1970)   Humans need to find a new  planet within 1,000 years to keep the species alive,  Stephen Hawking said in a talk this week. Hawking, the noted theoretical physicist, said that humans will likely expend the planet’s resources in that time.(Justin Worland, Stephen Hawking Gives Humans a Deadline for Finding a New Planet. Time,  November 17, 2016) Usage Notes [T]heres simply  no reason to hold on to shall. The word is peripheral in American English.(Bryan A, Garner,  Garners Modern English Usage, 4th ed. Oxford University Press, 2016) The Traditional Rules There is a traditional textbook ruling that runs as follows. For simple futurity, you use shall after I or we but will after everything else, while, to express determination or command, you use will after I or we but shall after everything else. By these rules, the required forms are We shall finish tonight (simple statement) versus We will finish tonight (expressing determination), but They will finish tonight (simple statement) versus They shall finish tonight (an order).As grammarians never tire of pointing out, these bizarre rules do not accurately describe the real usage of careful speakers at any time or in any place in the history of English, and they are little more than a fantastic invention. If you are one of the handful of speakers for whom these rules now seem completely natural, then by all means go ahead and follow them. But, if you are not, just forget about them, and use your natural forms.Do not try to use shall if the word does not feel entirely natural, and especia lly dont try to use it merely in the hope of sounding more elegant. Doing so will probably produce something that is acceptable to no one.(R.L. Trask, Say What You Mean! A Troubleshooters Guide to English Style and Usage, David R. Godine, 2005) The Hazy Distinction Between Intention and Futurity [T]he distinction between intention and futurity can be hazy, and grammarians of C17 and C18 devised an odd compromise whereby both shall and will could express one or the other, depending on the grammatical person involved. . . . Research by Fries (1925) into the language of English drama from C17 on showed that this division of labor was artificial even in its own time. These paradigms were however enshrined in textbooks of later centuries and still taught a few decades ago. Their neglect is one of the better consequences of abandoning the teaching of grammar in schools.(Pam Peters, The Cambridge Guide to English Usage, Cambridge University Press, 2004)​ British Uses of Shall and Will British people use I shall/I will and we shall/we will with no difference of meaning in most situations. However, shall is becoming very much less common than will. Shall is not normally used in American English. . . . Shall and will are not only used for giving information about the future. They are also common in offers, promises, orders and similar kinds of interpersonal language use. In these cases, will (or ll) generally expresses willingness, wishes or strong intentions (this is connected with an older use of will to mean wish or want). Shall expresses obligation (like a more direct form of should).(Michael Swan, Practical English Usage, Oxford University Press, 1995)​ Where Shall Survives In colloquial and indeed all spoken English . . . will is fast displacing shall in all cases in which shall was formerly used and in which we are recommended to use it. . . . It survives chiefly in first person questions, where it usefully distinguishes Shall I open the window? (as an offer or proposal) from Will I need a towel? ( will it be necessary). It is useful that the construction ll stands for both shall and will. (Eric Partridge, Usage and Abusage, edited by Janet Whitcut, W.W. Norton, 1995)​ AP Style Use shall to express determination: We shall overcome. You and he shall stay. Either shall or will may be used in first-person constructions that do not emphasize determination: We shall hold a meeting. We will hold a meeting.For second- and third-person constructions, use will unless determination is stressed: You will like it. She will not be pleased.(The Associated Press 2015  Stylebook and Briefing on Media Law, Basic Books, 2015) Practice (a) Lets go into the church, _____ we?(b) If you build it, he _____ come.(c) Martha _____ bring the salad. Answers to Practice Exercises: Shall and Will (a) Lets go into the church, shall we?(b) If you build it, he will come.(c) Martha  will bring the salad. Glossary of Usage: Index of Commonly Confused Words

Marketing Plan For Apple Inc. - 2507 Words

INTRODUCTION According to Mintel (2014), â€Å"nearly half of today’s university students report they are financially comfortable, as they have money left at the end of the month for a few treats and to save.† What about the other half? The other half of the students either have not a lot left after the basics are taken care of or having difficulties with their financial situation. Students’ average monthly expenditure on their essentials is 65% of their monthly income (Mintel, 2014). In these few years, there has been a rise of national companies giving student discounts and offers for their products or services. For example, Apple Inc. offers student discounts for their gadgets. Student Beans Ltd. is a website that features discount codes and special offers from United Kingdom’s top companies. In addition, it is only available for students. In 2005, James and Mike Eder in Birmingham set up Student Beans Ltd. The founders’ aim was to help students as hubs for discount offers, articles, jobs and others. From 2006 to 2008, Student Beans Ltd went across United Kingdom to reach millions of students (Student Beans, n.d.). Now, Student Beans Ltd. helps students with discounts for products from candles to city breaks in different countries. Since launched, Student Beans Ltd. has a number of competitors in the market. Groupon, UNiDAYS and Student Money Saver are of the main competitors of Student Beans Ltd. Like other companies, Student Beans Ltd. has to know the position of theShow MoreRelatedApple Inc. Marketing Plan1502 Words   |  7 Pages Apple Inc. Marketing Plan Executive Summary Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. 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Examples of Apple Inc.s products include the iMac, iPod, the OS X operating system, and the iTunes media browser. (RED) is an AIDS charity whos aim is to raise awareness and funding to help eliminate AIDS in Africa. To help achieve their aim Product (RED) was introduced, which is a brand licensed to partner companiesRe ad MoreApple Inc. Implementation Plan1615 Words   |  6 PagesApple Inc. is a leading worldwide retailer of computers, tablets, cell telephones, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks and financial projections used as the basis for moving the business before. Implementation Plan Apple Inc. is in a transition period, after

The Complications of Courtship in Pride and Prejudice

Pride and Prejudice by Jane Austen is a satirical tale about courtship in 19th century England. The novel focuses around the developing relationship between the two main characters, Mr Darcy and Elizabeth Bennet. The protagonist of the novel, Elizabeth, and the antagonist of the novel, Mr Darcy are two very contrasting characters; despite being faced with many problems and challenges, discover that they love each other and that their love is enough to surpass any obstacle seen in the novel. Before the relationship between Elizabeth and Mr Darcy has a chance to develop, their first encounter at the ball creates their first obstacle. Their first impressions of one-another are completely negative. Elizabeth develops her first prejudice†¦show more content†¦Darcy’s smiling reaction to her teasing causes the reader to believe that a relationship could actually develop between the characters. Nethertheless, it is a complete shock to both the reader and Elizabeth when he mak es his first marriage proposal. Although his proposal is not at all romantic, it does show how much he is in love with Elizabeth, since he is willing to ignore her family’s faults, which he regarded so highly previously. It is ironic that whilst he declares his love for Elizabeth, he also manages to insult her regarding her social inferiority and family status. From Darcy not being remotely attracted to Elizabeth, to developing a love so deep that he wishes to spend his entire life with her; proves that he does not love her merely for his physical desires towards her but instead, he loves her for her personality and intellect. The relationship between the two characters exposes Austen’s ideals on love not being focused around beauty or instant attraction but rather, knowing the nature of your companion before you devote your whole life to them. After Elizabeth refuses to marry Darcy because of his meddling with Jane’s happiness, they part on bad terms. However, upon receiving a letter from Darcy, Elizabeth is forced to reassess her views on him. The letter reveals a side of Darcy that can only be expressed on paper, a kinder, more considerate side. The letter plays a major part in

Music History Renaissance Era Free Essays

The Renaissance was the great age of vocal polyphony, music consisting of a number of equally important voice parts all woven together to create a complex tapestry of overlapping melodies and beautiful harmonies. In religious music, the primary compositional forms were the Mass and the motet, while in secular music they were the French chanson, or song (for three or four voices), and the Italian madrigal. Instrumental music was not, for the most part, as formalized during the Renaissance as it would later become. We will write a custom essay sample on Music History: Renaissance Era or any similar topic only for you Order Now Instruments were used in varying combinations to accompany singers (in both religious and secular music), to provide music for private entertainment and dancing, and to provide festive or ceremonial music for towns and royal courts. Principal instruments of the period included the lute, organ, and harpsichord, viols, recorders shawms (double-reed precursors of the oboe), cruhorns (also double-reed instruments), trombones and trumpets (Gangwere). Among the most important composers of the Renaissance were Guillaume Dufay, of the so-called Burgundian school, centered at the court of the dukes of Burgundy in Dijon France and Johannes Ockeghem, Jacob Obrecht, Josquin des Prez, and later, Orlando di Lasoo of the Flemish school (Pen). The Mass The unvarying structure of the mass, the constancy of the text, and the solemnity of function were not conducive to musical experimentation in mass composition. Flemish masses still used the cantus firmus techniques of the earlier Burgundian masters. In the hands of exceptional composers such as Giovanni da Palestrina the mass was a highly devotional and serene expression of the liturgy, perfectly suited to the austerity demanded by the Counter Reformation. Palestrina’s flexible arched melodic lines, his studied use of consonance and dissonance, and his beautifully constructed harmonic sonorities became the model for generations of counterpoint teachers (Hoffman). The Motet The early motet (from the French word meaning â€Å"word†) frequently contained different texts in various languages for each voice parts. Complexities of word setting and tone painting were simply not an important aspect of the music for early motet composers. As the humanism began to exert its influence, composers grew more attentive to text setting. The single text was the motivating force for the motet. Each section of music was presented as a separate musical episode that attempted to highlight the clarity of the text as well as to convey the emotional impact of the words. This style of sensitive text representation came to be known as music reservata. Composers developed specific techniques for the musica reservata style. Second, the natural speech rhythm was matched by melodic rhythm so that the words were correctly accented. Third, syllabic treatment of text and expressive figures were used to portray the message of the text (Hoffman). The Chanson Chansons were three-voice secular works in which the music closely mirrored the meaning of the French poetic text. The text, usually an expression of love, was in rondeau form with a two-line refrain (A B a A a b A B). Although they may have been performed entirely by voices, the usual presentation probably featured a solo voice on the top (superius) line with the bottom two polyphonic lines played by instruments (Hoffman). Other musics such as chorale, anthem, psalm settings, frottola and madrigal are legacies of Renaissance period. It was only during the Renaissance that musicians begun to recognize the idiomatic potential of instruments and consequently began composing in particular genres intended for instrumental rather than choral performance (Pen). Works Cited Gangwere, Blanche. Music History During the Renaissance Period, 1520-1550: A Documented Chronology. Greenwood Publishing Group, 2004. Hoffman, Miles. The Npr Classical Music Companion: An Essential Guide for Enlightened Listening. Houghton Mifflin Books, 2005. Pen, Ronald. Introduction to Music. McGraw-Hill Professional, 1992.    How to cite Music History: Renaissance Era, Essay examples

Filling the Gap in My Heart Essay Example For Students

Filling the Gap in My Heart Essay Flavia Weedn once said that some people come into our lives and leave footprints on our hearts and we are never the same. Recently I had a life-changing experience that narrates to that notable quote. This experience opened my eyes to a whole other part of me that I never knew about. I learned that giving second chances doesnt always have an unconstructive outcome and that building relationships arent effortless. When I opened my heart I faced a lot of poignant anxiety that guided me to a blissful and rewarding ending that I am grateful for. Growing up there was always a fraction of my heart absent that I had always wanted to have fulfilled. Not having a father throughout my childhood has put a mild affect on me expressively. In my eyes, having no father for eighteen years meant that it would be too late to ever have one in my life. That emotion came to an end on the day of my high graduation when my biological father showed up on my front porch. I was absolutely stunned and soundless of words. I didnt recognize him in any way but the reaction that dispersed through my body when I opened that door led me to know that he was my father. Why was this stranger finally deciding to see his daughter? I kept asking myself that question repeatedly in my mind until we finally got the chance to sit down and converse. He informed me that I had three half siblings which consisted of one brother and two sisters. At that moment I felt left out like as if I didnt do my role as a big sister all their lives. The hole in my heart seemed to get deeper as he spoke until he finally confessed the real truth to why he had abandoned me for all these years. He began explaining how he had been in prison for the last fifteen years for transporting illegal drugs over the U. S border. There was no method of contacting me and if there was he didnt want me growing up knowing that my father was incarcerated. At that moment everything seemed to make sense and I actually wanted to give this gentleman a hug and perhaps even a chance to be in my life. Once he departed all I could feel was excitement within my heart. A few months down the road I decided to fly down to New Mexico where my father had lived. This was going to be the opportunity for me to meet the other side of my family that I never had the chance to get to know. I was utterly nervous but I knew that this was going to seal that gap in my heart. As soon as I arrived in New Mexico, everyone there made me feel welcomed with tons of comfort. It was like I had known these people my entire life. When I had returned home I felt as if my entire personal self had altered. It puts warmth in your heart knowing that you have more family that loves you just as much as everyone else does. My father and I began talking weekly keeping each other updated with our daily lives. It took a while for us to understand each others personality and outlook on life. But eventually we grew into a normal father-daughter relationship that was full of faith and reliance. Building a relationship with my father had many difficulties but Im not regretful for any of it because I can now proudly say that I do have a father in my life. When my father entered my life everything changed for the better it taught me a true life situation. He left a footprint in my life that I would never change for anything in the world because it has left me with a solid heart!