Marketing Plan For Apple Inc. - 2507 Words

INTRODUCTION According to Mintel (2014), â€Å"nearly half of today’s university students report they are financially comfortable, as they have money left at the end of the month for a few treats and to save.† What about the other half? The other half of the students either have not a lot left after the basics are taken care of or having difficulties with their financial situation. Students’ average monthly expenditure on their essentials is 65% of their monthly income (Mintel, 2014). In these few years, there has been a rise of national companies giving student discounts and offers for their products or services. For example, Apple Inc. offers student discounts for their gadgets. Student Beans Ltd. is a website that features discount codes and special offers from United Kingdom’s top companies. In addition, it is only available for students. In 2005, James and Mike Eder in Birmingham set up Student Beans Ltd. The founders’ aim was to help students as hubs for discount offers, articles, jobs and others. From 2006 to 2008, Student Beans Ltd went across United Kingdom to reach millions of students (Student Beans, n.d.). Now, Student Beans Ltd. helps students with discounts for products from candles to city breaks in different countries. Since launched, Student Beans Ltd. has a number of competitors in the market. Groupon, UNiDAYS and Student Money Saver are of the main competitors of Student Beans Ltd. Like other companies, Student Beans Ltd. has to know the position of theShow MoreRelatedApple Inc. Marketing Plan1502 Words   |  7 Pages Apple Inc. Marketing Plan Executive Summary Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among manyRead MoreMarketing Plan of Apple Inc2585 Words   |  10 PagesMarketing Plan Executive Summary This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple hasRead MoreMarketing Plan for Apple Inc996 Words   |  4 PagesMarketing Plan for Apple Inc Introduction Apple Inc. designs, manufactures, and sells personal computers, computer accessories and computer related software. The company also offers peripherals, networking solutions and other related services. Additionally, Apple computers designs, builds, and markets a wide array of portable digital music players, telecommunication devices alongside related accessories and services (Cameron Quinn 2011, p 288). Apple Inc owes its recent successRead MoreMarketing Plan For Apple Inc1619 Words   |  7 PagesExecutive Summary This marketing plan focuses on the iPhone 7, produced by Apple, Inc, #3. Apple, Inc was founded in 1976 by innovators Steve Jobs, Steve Wozniack, and Ronald Wayne. It was originally named Apple Computer, Inc as the original intent was to make personal computers. The current name, Apple Inc was incorporated in 2007 as the company moved more toward personal electronics. The current CEO is Tim Cook. Mr. Cook took over Apple, Inc. after Steve Jobs passed away. According to Apple’sRead MoreApple Inc Marketing Plan9306 Words   |  38 PagesApple is involved in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and associated accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers .The company’s software applications include Mac OS,iLife , iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in CupertinoRead MoreMarketing Plan For Apple Inc. Essay2126 Words   |  9 PagesIntroduction Founded in 1976, Apple Inc. has been largely successful and has experienced incredible expansion in its history. Starting with the production of the PC in the 70s, Apple became the most valuable company in the world in 2012. Apple Inc. went through extensive renovation, after the company introduced IPod with its ITunes Store that served like a digital marketplace and offered consumers access to musical collections at reasonable prices. In addition, Apple introduced IPhone with its AppRead Morenone Essay1361 Words   |  6 Pagesï » ¿Marketing Mix Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are closeRead MoreContingency Plan1552 Words   |  7 PagesControls, and Contingency Plan Tonya Starks STR/581 December 8, 2014 Instructor: Braford James Abstract Apple Inc. is a global innovator of the MacBook, tablets, iPhones, iPods, and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allow Apple to assess risks and financialRead MoreApple Inc. and Product (Red) Marketing Partnership Report Essay1181 Words   |  5 PagesMarketing Report - The Marketing Mix Introduction Apple Inc. is an American global organisation that designs and sells consumer electronics, computer software and personal computers. Examples of Apple Inc.s products include the iMac, iPod, the OS X operating system, and the iTunes media browser. (RED) is an AIDS charity whos aim is to raise awareness and funding to help eliminate AIDS in Africa. To help achieve their aim Product (RED) was introduced, which is a brand licensed to partner companiesRe ad MoreApple Inc. Implementation Plan1615 Words   |  6 PagesApple Inc. is a leading worldwide retailer of computers, tablets, cell telephones, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks and financial projections used as the basis for moving the business before. Implementation Plan Apple Inc. is in a transition period, after

The Complications of Courtship in Pride and Prejudice

Pride and Prejudice by Jane Austen is a satirical tale about courtship in 19th century England. The novel focuses around the developing relationship between the two main characters, Mr Darcy and Elizabeth Bennet. The protagonist of the novel, Elizabeth, and the antagonist of the novel, Mr Darcy are two very contrasting characters; despite being faced with many problems and challenges, discover that they love each other and that their love is enough to surpass any obstacle seen in the novel. Before the relationship between Elizabeth and Mr Darcy has a chance to develop, their first encounter at the ball creates their first obstacle. Their first impressions of one-another are completely negative. Elizabeth develops her first prejudice†¦show more content†¦Darcy’s smiling reaction to her teasing causes the reader to believe that a relationship could actually develop between the characters. Nethertheless, it is a complete shock to both the reader and Elizabeth when he mak es his first marriage proposal. Although his proposal is not at all romantic, it does show how much he is in love with Elizabeth, since he is willing to ignore her family’s faults, which he regarded so highly previously. It is ironic that whilst he declares his love for Elizabeth, he also manages to insult her regarding her social inferiority and family status. From Darcy not being remotely attracted to Elizabeth, to developing a love so deep that he wishes to spend his entire life with her; proves that he does not love her merely for his physical desires towards her but instead, he loves her for her personality and intellect. The relationship between the two characters exposes Austen’s ideals on love not being focused around beauty or instant attraction but rather, knowing the nature of your companion before you devote your whole life to them. After Elizabeth refuses to marry Darcy because of his meddling with Jane’s happiness, they part on bad terms. However, upon receiving a letter from Darcy, Elizabeth is forced to reassess her views on him. The letter reveals a side of Darcy that can only be expressed on paper, a kinder, more considerate side. The letter plays a major part in

Music History Renaissance Era Free Essays

The Renaissance was the great age of vocal polyphony, music consisting of a number of equally important voice parts all woven together to create a complex tapestry of overlapping melodies and beautiful harmonies. In religious music, the primary compositional forms were the Mass and the motet, while in secular music they were the French chanson, or song (for three or four voices), and the Italian madrigal. Instrumental music was not, for the most part, as formalized during the Renaissance as it would later become. We will write a custom essay sample on Music History: Renaissance Era or any similar topic only for you Order Now Instruments were used in varying combinations to accompany singers (in both religious and secular music), to provide music for private entertainment and dancing, and to provide festive or ceremonial music for towns and royal courts. Principal instruments of the period included the lute, organ, and harpsichord, viols, recorders shawms (double-reed precursors of the oboe), cruhorns (also double-reed instruments), trombones and trumpets (Gangwere). Among the most important composers of the Renaissance were Guillaume Dufay, of the so-called Burgundian school, centered at the court of the dukes of Burgundy in Dijon France and Johannes Ockeghem, Jacob Obrecht, Josquin des Prez, and later, Orlando di Lasoo of the Flemish school (Pen). The Mass The unvarying structure of the mass, the constancy of the text, and the solemnity of function were not conducive to musical experimentation in mass composition. Flemish masses still used the cantus firmus techniques of the earlier Burgundian masters. In the hands of exceptional composers such as Giovanni da Palestrina the mass was a highly devotional and serene expression of the liturgy, perfectly suited to the austerity demanded by the Counter Reformation. Palestrina’s flexible arched melodic lines, his studied use of consonance and dissonance, and his beautifully constructed harmonic sonorities became the model for generations of counterpoint teachers (Hoffman). The Motet The early motet (from the French word meaning â€Å"word†) frequently contained different texts in various languages for each voice parts. Complexities of word setting and tone painting were simply not an important aspect of the music for early motet composers. As the humanism began to exert its influence, composers grew more attentive to text setting. The single text was the motivating force for the motet. Each section of music was presented as a separate musical episode that attempted to highlight the clarity of the text as well as to convey the emotional impact of the words. This style of sensitive text representation came to be known as music reservata. Composers developed specific techniques for the musica reservata style. Second, the natural speech rhythm was matched by melodic rhythm so that the words were correctly accented. Third, syllabic treatment of text and expressive figures were used to portray the message of the text (Hoffman). The Chanson Chansons were three-voice secular works in which the music closely mirrored the meaning of the French poetic text. The text, usually an expression of love, was in rondeau form with a two-line refrain (A B a A a b A B). Although they may have been performed entirely by voices, the usual presentation probably featured a solo voice on the top (superius) line with the bottom two polyphonic lines played by instruments (Hoffman). Other musics such as chorale, anthem, psalm settings, frottola and madrigal are legacies of Renaissance period. It was only during the Renaissance that musicians begun to recognize the idiomatic potential of instruments and consequently began composing in particular genres intended for instrumental rather than choral performance (Pen). Works Cited Gangwere, Blanche. Music History During the Renaissance Period, 1520-1550: A Documented Chronology. Greenwood Publishing Group, 2004. Hoffman, Miles. The Npr Classical Music Companion: An Essential Guide for Enlightened Listening. Houghton Mifflin Books, 2005. Pen, Ronald. Introduction to Music. McGraw-Hill Professional, 1992.    How to cite Music History: Renaissance Era, Essay examples

Filling the Gap in My Heart Essay Example For Students

Filling the Gap in My Heart Essay Flavia Weedn once said that some people come into our lives and leave footprints on our hearts and we are never the same. Recently I had a life-changing experience that narrates to that notable quote. This experience opened my eyes to a whole other part of me that I never knew about. I learned that giving second chances doesnt always have an unconstructive outcome and that building relationships arent effortless. When I opened my heart I faced a lot of poignant anxiety that guided me to a blissful and rewarding ending that I am grateful for. Growing up there was always a fraction of my heart absent that I had always wanted to have fulfilled. Not having a father throughout my childhood has put a mild affect on me expressively. In my eyes, having no father for eighteen years meant that it would be too late to ever have one in my life. That emotion came to an end on the day of my high graduation when my biological father showed up on my front porch. I was absolutely stunned and soundless of words. I didnt recognize him in any way but the reaction that dispersed through my body when I opened that door led me to know that he was my father. Why was this stranger finally deciding to see his daughter? I kept asking myself that question repeatedly in my mind until we finally got the chance to sit down and converse. He informed me that I had three half siblings which consisted of one brother and two sisters. At that moment I felt left out like as if I didnt do my role as a big sister all their lives. The hole in my heart seemed to get deeper as he spoke until he finally confessed the real truth to why he had abandoned me for all these years. He began explaining how he had been in prison for the last fifteen years for transporting illegal drugs over the U. S border. There was no method of contacting me and if there was he didnt want me growing up knowing that my father was incarcerated. At that moment everything seemed to make sense and I actually wanted to give this gentleman a hug and perhaps even a chance to be in my life. Once he departed all I could feel was excitement within my heart. A few months down the road I decided to fly down to New Mexico where my father had lived. This was going to be the opportunity for me to meet the other side of my family that I never had the chance to get to know. I was utterly nervous but I knew that this was going to seal that gap in my heart. As soon as I arrived in New Mexico, everyone there made me feel welcomed with tons of comfort. It was like I had known these people my entire life. When I had returned home I felt as if my entire personal self had altered. It puts warmth in your heart knowing that you have more family that loves you just as much as everyone else does. My father and I began talking weekly keeping each other updated with our daily lives. It took a while for us to understand each others personality and outlook on life. But eventually we grew into a normal father-daughter relationship that was full of faith and reliance. Building a relationship with my father had many difficulties but Im not regretful for any of it because I can now proudly say that I do have a father in my life. When my father entered my life everything changed for the better it taught me a true life situation. He left a footprint in my life that I would never change for anything in the world because it has left me with a solid heart!